Arabella Halfhide

Arabella Halfhide is an accomplished Account Director at Rooster PR, based in Bristol, England. With over nine years of experience in public relations, she has developed a strong background in various sectors, including fashion, luxury hospitality, and experiential marketing.

Career Path

• Early Career: Arabella began her career in fashion PR, working in both London and Sydney. She later transitioned to roles involving luxury hotels and Michelin-starred restaurants.
• Specialization: Her focus shifted to retail and leisure destinations, where she led place-making campaigns for notable locations such as Marylebone and Kingston upon Thames.
• Tenure at Rooster: Arabella joined Rooster PR in 2018 as an Account Manager. She quickly progressed to Senior Account Manager in 2019 and became an Account Director in 2020. Her expertise encompasses securing media coverage across various platforms, event management, crisis communication, and rebranding efforts.1

Skills and Expertise

Arabella's skill set includes:

• Media relations across traditional and digital platforms
• Event planning and management
• Product and venue launches
• Crisis communication strategies
• Rebranding initiatives

Her work at Rooster has involved leading integrated campaigns across the agency's diverse portfolio, demonstrating her strategic communication capabilities.23