Arabella David

Arabella David is a globally-minded marketing expert with a focus on delivering the best user experiences. She has extensive experience in developer marketing, having worked in senior positions at Google, Microsoft, Nokia, Nitrous Inc., and Salesforce. Arabella has a Master of Business Administration (MBA) in International Business from Haaga-Helia University of Applied Sciences in Helsinki, Finland, and also studied Front End Web Development from General Assembly.

With a background in Sociology and Cinematography/Film production, Arabella is an accomplished professional who believes that success comes when developers can quickly deliver the best user experiences. She has worked in various progressive roles in software development, including Design & UX Developer Program Manager and Partnering Programs Lead, Developer Lifecycle Management. At Salesforce, Arabella holds the position of Senior Director, Global Developer Marketing, leading initiatives in strategic buy-in, A/B testing of the most targeted developer campaigns, and building fruitful collaborations with all partners, internal and external.

When she isn't working, Arabella loves spending time kayaking, surfing, hiking, and bonding with her dog and family. She is also passionate about cooking and explores new and potentially dangerous ways to beat up on her sous vide rig/kitchen blowtorch setup!