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Apurv Ray
Design at Retail Zipline
Professional Background
Apurv Ray is a talented Design Strategist based in Toronto, known for his innovative approaches and dynamic design strategies. With a wealth of experience that spans across multiple industries, Apurv has contributed significantly to the digital landscape through his roles in various organizations. His professional journey has been marked by a series of progressive roles that highlight his expertise in user experience design, design strategy, and management.
Apurv began his career as a UX Intern at True Sparrow Systems and SocialWebFactory, where he honed his foundational skills in user experience design. His early experiences set the stage for him to explore deeper avenues in the field. Following these internships, he took on the role of Mobile UX Intern at Fortune Cookie Marketing Solutions, enriching his understanding of mobile interfaces and how they affect user interactions. His pivotal internship at Infinitely Beta as a User Experience Engineering Intern further bolstered his proficiency in building user-centric designs.
Over the years, Apurv transitioned into more senior positions, making significant contributions as a Senior Interaction Designer at [24]7 and later as a UX Designer at Qubole. These roles allowed him to develop a deep understanding of user behavior, conducting research and implementing strategies that enhanced user satisfaction and engagement.
Apurv’s innovative spirit was recognized at Uberflip, where he served as a Sr. UX Designer. His responsibilities included leading design initiatives that helped shape the user experience of their digital products. This role further propelled his career, leading him to become a Lead UX and Design Strategist at Sprinklr, where he was responsible for creating effective design strategies that aligned with business goals.
With a comprehensive understanding of B2B design strategies, Apurv flourished at TELUS Digital. He served as the Senior Strategy Manager and Design Strategy Lead, focusing on improving business communications and customer interactions through strategic design initiatives. His tenure at TELUS Digital included roles as Design Lead, where he guided teams towards achieving high-impact design outcomes.
Apurv’s consultancy experience is notably marked by his role as Owner and Principal Consultant at Squareviking, where he offered bespoke design solutions to a diverse range of clients, leveraging his expertise to drive their digital transformations. He also engaged in freelance UX consulting, helping numerous startups and established firms enhance their digital presence.
In addition to his hands-on roles, Apurv devoted time to education as the Lead Instructor for UX Design Part-time Courses at RED Academy. Here, he shared his knowledge and skills, nurturing the next generation of design professionals.
Now, as a Senior Designer at Zipline, Apurv continues to expand his impact in the field of design strategy, straddling the line between innovation and user-centered design.
Education and Achievements
Apurv’s educational foundation is impressive and supports his professional trajectory. He obtained a Master’s degree in Design Strategy, Strategic Design, and Design Management from Politecnico di Milano—a prestigious institution known for its focus on innovation and design. This advanced education provided him with the theoretical and practical insights necessary to navigate the complex nuances of strategic design.
Prior to his masters, Apurv pursued a Bachelor of Design in User Experience Design at Symbiosis Institute of Design. His undergraduate studies laid the groundwork for his career in design, emphasizing user experience principles and methodologies that would later inform his professional practice.
Notable Achievements
Throughout his career, Apurv Ray has demonstrated an unwavering commitment to excellence in design strategy. His contributions in various organizations reflect his ability to adapt and thrive in fast-paced environments. With a distinctive combination of creative thinking and strategic planning, Apurv has helped numerous companies enhance their product offerings, achieving improved user engagement and business performance.
His extensive experience across multiple sectors—from consultancy to direct application in large organizations—has positioned him as a knowledgeable figure in the design community. Apurv's work not only responds to the immediate needs of clients but also anticipates future trends, making him a valuable asset in any design-focused endeavor.
In summary, Apurv Ray is a seasoned Design Strategist whose expertise is complemented by a strong educational background and a rich professional experience. His journey is characterized by a commitment to user-centered design, creativity, and strategic thinking, making him a key contributor in the vibrant Toronto design community.