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Apurba Chowdhury
Senior Program Manager at ZEE5 - KPMG - TAS - IIM K
Professional Background
Apurba Chowdhury is a highly respected professional in the fields of technology and business strategy, with a remarkable career spanning several top-tier organizations. Currently serving as a Senior Program Manager at ZEE5, Apurba plays a pivotal role in overseeing key projects within the CBO's office, leveraging her extensive experience to drive strategic initiatives that enhance the company’s competitive position in the digital entertainment space. With a keen eye for strategy and an adept ability to manage multifaceted programs, she has significantly contributed to ZEE5’s growth and innovation strategies.
Prior to her current role, Apurba honed her skills at KPMG India, where she served in various capacities including Manager, Senior Strategy Consultant, and Strategy Consultant. In these roles, she developed and implemented cutting-edge consulting strategies for a wide array of clients, facilitating significant improvements in operational efficiencies and business performance. Her time at KPMG allowed her to build a robust network while working on complex projects that demanded a deep understanding of market dynamics and organizational strengths.
Apurba’s career began with the Tata Administrative Services (TAS), where she undertook various roles that set the foundation for her future endeavors in strategy and consulting. Her experience at Tata further sharpened her ability to navigate complex organizational structures and develop strategic interventions that drive business success.
Education and Achievements
Apurba’s educational background is as impressive as her professional trajectory. She commenced her academic journey at Kendriya Vidyalaya in ONGC, Chandkheda, where she laid the groundwork for her future studies. Pursuing her interests in technology, she earned a Bachelor of Technology (B.Tech.) in Computer Engineering from the prestigious National Institute of Technology (NIT) in Surat. This technical foundation has undoubtedly contributed to her analytical skills and problem-solving abilities, which are critical in both consulting and program management.
Driven by a desire to deepen her understanding of business dynamics, Apurba went on to obtain a Master of Business Administration (MBA) specializing in Strategy and Marketing from the Indian Institute of Management in Kozhikode, one of India’s most revered business schools. This program equipped her with essential skills in strategic thinking and marketing, further enhancing her consulting capabilities.
In pursuit of excellence, Apurba extended her academic journey internationally, earning a Master of Science (MSc) in Strategy and Operations Consulting from EDHEC Business School. This experience abroad enriched her strategic mindset with global perspectives and best practices in operations consulting, making her a well-rounded professional in her field.
Achievements
Throughout her career, Apurba Chowdhury has accumulated notable achievements that reflect her expertise and commitment to excellence. As a Senior Program Manager at ZEE5, her strategic contributions have been vital in positioning the organization as a leader in the highly competitive OTT industry. Her proficiency in program management and strategy development has resulted in successful project launches and innovative initiatives that resonate with a diverse audience.
At KPMG India, Apurba's work led to the successful implementation of strategic frameworks that not only enhanced client satisfaction but also drove measurable business results. Her ability to engage effectively with stakeholders at all levels has been a cornerstone of her success, ensuring that strategies are not only ambitious but also achievable.
Apurba's tenure at Tata Administrative Services allowed her to gain firsthand experience in managing complex projects within a highly structured organization. This experience equipped her with insights on how to align strategic objectives with operational capabilities, a skill that has proven invaluable in her subsequent roles.
In summary, Apurba Chowdhury is a distinguished professional with a unique blend of technical and managerial expertise. Her educational background, combined with her rich professional experience, makes her an invaluable asset to any organization. Driven by a passion for technology and business strategy, she continues to make significant contributions to the industry, shaping the future of digital entertainment at ZEE5 and beyond.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.