April Rassa

April Rassa is a seasoned professional with a passion for co-creating the future through launching innovative ideas, reinventing existing concepts, and adapting to change in order to drive positive transformation.

With a rich background in business, brand management, and marketing, April brings a unique blend of strategic, creative, and organizational skills to her clients.

She approaches challenges with a curious mindset, objectivity, and a focus on authenticity, distinctiveness, and truth, helping clients uncover and communicate their purpose, vision, and values effectively.

April's expertise includes business strategy, corporate marketing, product marketing, competitive analysis, and communication strategies, among others, enabling companies to surpass industry competitors by infusing fresh perspectives into their operations.

Her collaborative approach involves closely working with clients to identify and capitalize on profitable growth opportunities, and to develop groundbreaking business strategies.

April Rassa pursued her BA at the University of Michigan and currently serves as a Marketing Advisor at AR & Inc, a consultancy she founded.