Lovisa Appelberg

Appelberg Lovisa is an accomplished professional with a background in Media Technology, holding a Master of Science (M.Sc.) degree from The Institute of Technology at Linköping University.

Currently, Lovisa serves as a Digital Customer Journey Analyst in the Communications department at Scania Group, specializing in analyzing and optimizing digital customer experiences.

Previously, Lovisa held various roles at Scania Group, including Member of the Board and Contact person for the Union for University Graduates at Akademikerföreningen, demonstrating leadership and organizational skills.

With a diverse skill set, Lovisa has experience as an Online Measurement Manager, Analysis & Measurement Officer, Editorial Online Officer, Online marketing production manager, as well as a Project Manager and Editor at Scania Group.

Lovisa's professional journey showcases expertise in digital analytics, online marketing, project management, editorial responsibilities, and strategic communication within the automotive industry.