Apoorva Shetty

Apoorva Shetty is a Lead UX Researcher at PayU, specializing in user experience research with a strong background in community healthcare and smart mobility. She has over five years of experience in the field, focusing on understanding user needs and enhancing product usability.

Education and Background

Apoorva graduated from the Srishti Institute of Art, Design and Technology, where she honed her skills in design and research methodologies. Her educational background supports her work in creating user-centered designs that cater to diverse audiences.

Professional Experience

Before her role at PayU, Apoorva worked with various organizations, contributing to projects that emphasize user experience and research. She is known for her ability to translate user insights into actionable design strategies.

Online Presence

Apoorva maintains an active online presence, sharing insights related to UX research on platforms like LinkedIn and Twitter, where she describes herself as a "part-time cat stalker, full-time UX Researcher" .12