Aparna Sharma

Aparna Sharma is a seasoned B2B technology marketing leader with over 20 years of experience specializing in GTM strategy and execution.

Her expertise lies in effectively positioning products and communicating their value to both internal and external stakeholders, driving profitable growth for companies.

She has a strong background in industries such as Financial Technology, Internet Security, and SaaS based technology firms.

Aparna excels in managing all aspects of paid, earned, owned, and shared media, driving incremental revenue through digital channels, and leading successful teams to execute marketing plans.

She is skilled in developing content strategy, building go-to-market strategies, managing product adoption, and influencing product road map decisions based on customer insights.

Aparna's skill set includes branding and messaging, value proposition development, market research, thought leadership programs, media management, and reporting and analytics for marketing campaigns.

With a focus on data-driven approaches, she is proficient in tools like Tableau Creator and driving customization on CRM platforms like Salesforce and Pivotal.

A unique aspect of Aparna's expertise is her firsthand sales experience, which enables her to make informed decisions about revenue generation and expenditure.

She holds an MBA in Business Administration and Marketing from Georgia Institute of Technology Scheller College of Business and has a background in business management from The University of Tennessee at Chattanooga.

Aparna has held key positions such as Director of Product Marketing at GreenSky, Senior Program Manager at Accel-KKR, and VP of Marketing at Calero Mobility, among others.

She has been awarded and recognized by the Public Relations Society of America for implementing revenue-impacting marketing and PR programs.