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Anya Shakhmeyster
Founder at MATR
Anya Shakhmeyster is a multifaceted professional known for her roles as a Strategic Marketing Consultant, menswear designer, and entrepreneur. She has a diverse background that spans various industries, including fashion, art, technology, and marketing. Currently, she holds the position of Strategy Director at Soulsight, where she utilizes her international experience to drive marketing strategies and consumer insights .27
Shakhmeyster's passion for menswear began in her childhood, leading her to create collections that modernize traditional styles. Her work often reflects a blend of contemporary sensibilities with historical influences, particularly drawing from her Russian heritage .35 In addition to her design work, she is also engaged in coaching, focusing on helping men navigate personal and relational challenges through transformational coaching .16
Her professional journey is characterized by a commitment to understanding human behavior and consumer motivations, which she integrates into her marketing strategies .4 Anya Shakhmeyster continues to influence the fields of fashion and marketing through her innovative approaches and dedication to personal development.
