Anya Geraldine D'Souza

Anya Geraldine D'Souza is the Vice President of Global Marketing at ELGI Equipments Limited, where she has been in this role since April 2022. With over 19 years of experience in marketing, she specializes in performance-driven strategies that encompass brand development, customer acquisition, and product go-to-market planning across various sectors, including manufacturing and technology.

Professional Background

• Current Position: Vice President Global Marketing, ELGI Equipments Limited (April 2022 - Present)
  • Responsible for global brand building and developing marketing strategies across multiple regions including India, the USA, Europe, and Southeast Asia.
• Previous Roles:
  • General Manager, Global Marketing at ELGI Equipments Limited (April 2020 - March 2022)
  • Head of Marketing & Corporate Communications at ELGI (September 2018 - April 2020)
  • General Manager Communications at Cummins Inc. (December 2017 - August 2018)

Education

Anya holds several advanced degrees:

• Business Sustainability Management from the University of Cambridge (2021)
• Brand Management from the Indian Institute of Management, Bangalore (2006-2007)
• Masters in Communication and Brand Strategy from MICA (2006-2007)
• MBA in Information Technology and Systems Management from Indus Business Academy, Bangalore (2003-2005)
• Bachelor of Economics Honors from Goa University (1998-2001)

Skills and Expertise

Anya is known for her ability to lead diverse teams and implement agile processes to drive results. Her expertise includes:

• Business Growth
• Marketing Strategy
• Brand Development
• Sustainability for Business Value
• Diversity & Inclusion
• Strategic Partnerships

Her international experience spans multiple continents, enhancing her capability to manage multicultural teams effectively.