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Anurag Rathour
11+ years of experience in #DigitalMarketing - Content Marketing - Performance Marketing - Social Media - SEO - Growth Hacking - Brand Management
Anurag Singh Rathour is a seasoned Digital Marketing Professional with approximately 11 years of experience in setting up and scaling Digital Marketing Channels for various sectors such as E-commerce, Automotive, Media & Entertainment, Healthcare, Banking, Finance, and more.
He has played a pivotal role in formulating Digital Strategies for well-known brands including Star TV, GE India, Microsoft, Domino's Pizza, and others, contributing to the growth and success of these organizations.
Anurag possesses a strong track record of optimizing e-commerce and Social Media Marketing ROIs, showcasing his expertise in developing and executing Strategic Digital Marketing Initiatives that drive traffic and revenue across all Digital Platforms.
His skill set spans across Digital Strategy execution, Content Marketing, Online Reputation Management, Performance Marketing (SEM), Organic Visibility (SEO), Leads Generation, and ROAS.
He has experience in managing teams, handling clients, conducting data analytics, creating reporting dashboards, managing customer journeys, enhancing UI/UX, executing Social Media Campaigns, and collaborating with influencers for outreach.
Anurag holds a Bachelor's Degree in B.Com (Economics) from The Bhopal School of Social Sciences and a PGDM-C in Marketing Communications Management from Jagran Lakecity University, specializing in Brand Management, Advertising, Media, and Digital Marketing.
Throughout his career, Anurag has held several key positions in notable organizations such as Mahindra First Choice Wheels Ltd, Mahindra Group, Terbium Solutions Pvt. Ltd, Think WhyNot, and Social Wavelength (JWT Group Company), gaining a wide range of experiences and contributing significantly to the Digital Marketing landscape.
His diverse background includes roles as a Senior Manager, Head of Digital Marketing, Digital Marketing Manager, Senior Executive in Social Media Marketing, and Marketing Intern in various prestigious companies, showcasing his versatility and adaptability in the ever-evolving digital space.
