Anuj Tripathi

Anuj Tripathi is the Director of Enterprise Business Development at Affle, a company known for its mobile marketing and advertising solutions. He has a significant presence on LinkedIn, where he shares insights on various topics related to business management, individual contributor roles, and assertiveness in the workplace.

Tripathi has authored multiple articles on LinkedIn, discussing themes such as the importance of assertiveness, the balance between customer acquisition and retention, and effective management strategies. His work emphasizes the need for clear communication and the ability to say "no" when necessary to achieve personal and professional goals.124

In addition to his role at Affle, Tripathi's writings reflect his expertise in predictive analytics and customer relationship management, showcasing his understanding of how to leverage data for business growth.35 His approach combines practical advice with theoretical insights, aimed at helping professionals navigate their careers effectively.