Anubhav Raina

Anubhav Raina is the President and CEO of Trika Technologies, a position he has held since January 2019. He is also the founder of the company, which specializes in providing digital solutions for both B2B and B2C clients. With over 25 years of experience in the commerce industry, Raina has witnessed significant transformations in the sector, particularly the shift from monolithic commerce systems to modern, composable, API-driven platforms.15

Professional Background

Before founding Trika Technologies, Raina served as Chief Technology Officer at Sweft from 2019 to 2020 and held various executive roles in technology and commerce sectors since 2011.6 His expertise lies in guiding clients through the complexities of digital transformation and enhancing customer experiences through innovative technology solutions.13

Company Overview

Trika Technologies operates as a digital agency focused on strategy, technology, and design. The company emphasizes a culture of empathy and adaptability, aiming to deeply understand client needs to provide tailored solutions.23 Under Raina's leadership, Trika has partnered with other organizations, such as Kibo Commerce, to drive innovation within eCommerce.1

Personal Insights

Raina's leadership philosophy centers on building trust through empathy and continuous learning, which he believes are essential for fostering strong client relationships and achieving exceptional results.2 His approach not only prioritizes technological advancement but also emphasizes the importance of understanding the human element in business interactions.

For more detailed professional insights, you can view his LinkedIn profile here .4