Anubhav Mehrotra

Anubhav Mehrotra is a distinguished product leader known for his work at the intersection of technology and entertainment, with a current focus on leveraging technology, data, and analytics to elevate and quantify live experiences while delivering exceptional and personalized fan interactions.

Currently serving as the leading force behind Product, Analytics, Insights, and Measurement at Live Nation Media & Sponsorships, Anubhav's work embodies innovation and creativity in understanding and enhancing audience engagement. More information about their initiatives can be found at livenationforbrands.com.

Anubhav pursued a Bachelor of Technology in Electronics and Communications Engineering from ICFAI Institute of Science and Technology, followed by a Master's degree specializing in Entrepreneurship, Technology, Marketing, and Strategy from Duke University.

Throughout his career, Anubhav has held key positions in various renowned organizations such as Vice President of Product leading Analytics and Measurement at Live Nation, as well as VP Product Management roles at comScore, Inc. where he spearheaded Emergent Technologies, Data Assets, and Cross-Platform & Digital Video Products. Anubhav's diverse experience includes Director and Senior Product Management Analyst roles, illustrating his comprehensive understanding of product development and strategy.

Before making significant contributions to Live Nation and comScore, Inc., Anubhav honed his skills and expertise through roles like Marketing Manager at shoeboxed.com, Market Strategy Consultant at Artificial Intelligence Patents Limited, Lead Research Assistant at Fuqua School of Business, Senior Applications Engineer at Oracle, and Software Engineer at ADP. Anubhav also displayed leadership qualities during his time as the MEMPDC Student Body Chair at Duke University, showcasing his multifaceted talents and dedication to academic and professional endeavors.