Anubhav Mehrotra

Anubhav Mehrotra is a senior executive with extensive experience in data analytics, product management, and technology leadership. He currently holds the position of VP, Data & Fandom Products in the Media & Sponsorships division at Live Nation Entertainment.1

Career Highlights

Current Role at Live Nation: Anubhav oversees Analytics, Data Science/AI, Data Monetization & Audience product teams. He also leads Consumer Technology & Fan Engagement product lines, focusing on creating meaningful experiences for fans and brands.1

Previous Positions at Live Nation:

• VP, Head of Measurement & Analytics (2018-2020)
• Led the development of Experiential measurement practice
• Established the data analytics and strategy team within the Media & Sponsorship division1

Prior Experience: Before joining Live Nation, Anubhav held several leadership positions at comScore, Inc., including:

• VP Product Management, Emergent Technologies and Data Assets
• Vice President, Cross-Platform & Digital Video Products
• Director, Product Management1

Education

• Master's degree in Entrepreneurship, Technology, Marketing and Strategy from Duke University
• Bachelor of Technology in Electronics and Communications Engineering from ICFAI Institute of Science and Technology1

Achievements

Anubhav has received several awards throughout his career, including:

• ARF Great Minds Rising Star Award
• 'I am comScore' award
• Winner of multiple case competitions during his academic years1

Anubhav Mehrotra's career trajectory showcases his expertise in data analytics, product management, and technology leadership, particularly in the media and entertainment industry.