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Anu Aswal
Building & Scaling Digital for Businesses - AquGen - SVG Media(Dentsu) - Start-up Founder
Professional Background
Anu Aswal is a seasoned digital marketing professional with over 13 years of comprehensive experience in the global digital marketing landscape. Her career has spanned nearly a decade working within various esteemed marketing agencies, and she has also carved her path as a successful entrepreneur by founding AquGen, a digital marketing technology agency that has its footprints across multiple countries. Anu's extensive background includes executing complete digital media initiatives while gaining rich insights into diverse business sectors. She has demonstrated her expertise in categories such as Banking & Finance, Automotive, Health, E-commerce, Retail, Fast-Moving Consumer Goods (FMCG), and Travel, among others.
Anu's professional journey is characterized by her ability to help various businesses and brands identify and take advantage of key opportunities to grow in various markets, including India, the Middle East, APAC, and other emerging regions. Her reinforced strategy utilizes deeper insights gleaned from various media channels and an understanding of digital consumer behaviors, innovatively applying these insights to deliver sustainable and measurable results.
Currently, Anu leads AquGen, a dynamic Digital Marketing Technology company designed to assist organizations—ranging from large enterprises to small startups—in improving their marketing returns on investments (ROIs) and achieving vital business goals. She adeptly achieves this through optimized digital customer acquisition strategies and tailored technology solutions that drive operational improvements.
During her tenure at AquGen, Anu successfully established the agency's first international office in the UAE after steering AquGen in India profitably in its initial four years. This achievement is a testament to her leadership and strategic capabilities, not to mention her understanding of international business expansion and market entry strategies.
Education and Achievements
Anu Aswal's academic credentials include an MBA in Marketing from Apeejay School of Management, a solid foundation enabling her to perform effectively in a competitive business environment. Her foundational education at Ingraham English School has also contributed to her excellent communication and interpersonal skills, essential for digital marketing and customer relationship management.
Anu has held numerous high-profile roles throughout her career, allowing her to cultivate her extensive skill set in the digital marketing arena. Notably, she served as the Director for Performance in the MENA region at Tyroo Technologies, where she was responsible for setting up the UAE office and driving new business opportunities. Anu's oversight of a cross-functional team during this period is commendable, as she adeptly developed and achieved the desired business goals set forth by the management of Tyroo Technologies. Her cumulative experiences in various positions at Tyroo, starting from Manager of Advertising Networks to Director of CPL Business for India & APAC, underscore her versatility and ability to excel in a range of responsibilities.
Her extensive expertise encompasses several key skills essential in digital marketing today. These include brand management, publisher management, media planning and buying, business development, contract negotiations, and maintaining robust partner relations. Furthermore, her experience with mobile platforms highlights her proficiency in retargeting, programmatic media buying, email marketing, and performance marketing. Anu's aptitude for new market development and P&L management further amplifies her ability to drive business growth and enhance marketing efficiency.
Achievements
Throughout her successful career, Anu Aswal has accomplished numerous laudable milestones. One of her significant achievements has been the high-growth trajectory of AquGen, solely driven by her vision and entrepreneurial spirit. The international expansion of AquGen to the UAE is a considerable accomplishment that signifies Anu's understanding of the market dynamics in diverse geographical locations and reflects her leadership in operationalizing business strategies that resonate well with local market trends.
In her previous position at Tyroo Technologies, Anu's leadership led to the successful establishment of a critical office in the UAE, contributing significantly to the organization’s portfolio. The establishment of such hubs is vital for enhancing market penetration and improving brand visibility in competitive landscapes, further showcasing her strategic foresight in business development.
Anu’s insightful contributions to digital marketing strategies have also helped businesses harness the power of digital media to optimize their marketing initiatives, making measurable increases in performance outcomes and profitable growth across different sectors. Through her expertise, she nurtures relationships with clients and partners that transcend traditional marketing trends, integrating innovative technology solutions with effective marketing techniques.
Overall, Anu Aswal stands out as a leader in the digital marketing domain, demonstrating unwavering commitment to driving success for her teams and clients alike. Her background reflects a rare blend of operational prowess, strategic thinking, and entrepreneurial flair, making her a sought-after expert in the field of digital marketing technology.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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