Antony Mayfield

Antony Mayfield is the CEO and co-founder of Brilliant Noise, a digital transformation agency based in Brighton, England. He has over two decades of experience in digital strategy, leadership, and reputation management. Under his leadership since October 2010, Brilliant Noise focuses on enhancing marketing efficiency through creative campaigns and developing in-house capabilities for clients.1

Education

• University of Sussex: Modern History (1992 - 1995)
• University of Groningen: Exchange program (1993 - 1994)

Career Highlights

• CEO at Brilliant Noise: Leading initiatives that integrate generative artificial intelligence into marketing strategies to improve productivity and creativity.2
• Recognition: Antony has been featured in the BIMA 100 list multiple times, which showcases influential figures in the digital industry. He was recognized in 2017, 2018, and 2022 for his contributions to the field.12

Insights on AI

Antony advocates for the use of AI as a "cognitive assistant" rather than a replacement for human creativity. He emphasizes the importance of context and effective prompts when using AI tools to enhance productivity and creativity within teams.2 His approach has included innovative applications of AI to streamline processes and improve creative workflows.

In summary, Antony Mayfield is a prominent figure in the digital marketing landscape, known for his forward-thinking approach that combines technology with creative strategy.