Antonio Specchia

Antonio Specchia is a seasoned professional in the field of Customer Relationship Management (CRM), currently serving as a Customer Solutions Architect at CRMpartners. He has extensive experience in CRM design, sales process management, and data management, aimed at enhancing business performance in various markets.

Educational Background and Certifications

Antonio holds multiple Master’s degrees, including in Marketing Management, Neuro-Linguistic Programming (NLP), and Emotional Intelligence Analysis. He is also a certified practitioner in NLP, which he obtained from NLP Union.

Professional Experience

His career includes significant roles such as:

• CRM Architect at easyCRM, where he focuses on designing and implementing effective CRM systems.
• Agile Marketing Strategist at Strategic Links London, where he explored the application of Agile methodologies in marketing.
• CEO of Golfers' Match and Business Development Manager at GEZE GmbH, showcasing his leadership and business development skills.

Antonio has also contributed to mentoring startups and has held positions in various organizations, including FCA Fiat Chrysler Automobiles, where he managed after-sales customer care.

Publications and Thought Leadership

He is the author of "Customer Relationship Management for Medium and Small Enterprises," which offers insights into CRM implementation and strategies tailored for SMEs. His work emphasizes the importance of understanding customer needs and enhancing user experience through effective CRM systems.

Skills and Expertise

Antonio's expertise lies in:

• CRM design and implementation
• Digital marketing strategy
• Sales process management
• Business development and mentoring

He is fluent in both Italian and English, enabling him to engage with a diverse clientele and contribute to international business strategies.