Antonio Hernando

Antonio Hernando is a senior executive at Ipsos España, currently serving as the Director General de Clientes (Director General of Clients).13 He has been with Ipsos for over 19 years, demonstrating a long-standing commitment to the company.2

Professional Background

Antonio Hernando holds a degree in Economics and Market Research from the University of Barcelona.1 His career at Ipsos has been marked by progression through various positions of responsibility. Prior to his current role, he served as the Marketing Director for Ipsos España for nine years.2

Current Role and Responsibilities

As Director General de Clientes, Antonio Hernando is tasked with leading a significant transformation within Ipsos España. His primary responsibility is to implement and drive the company's philosophy of putting the client at the center of everything they do.12 This approach aligns with Ipsos' global strategy to evolve its business philosophy and better serve its more than 5,000 clients worldwide.

In his own words, Hernando describes his mission: "We want to be closer to our clients and make our 60 years of experience available to them through our wide range of solutions that offer clear and actionable understanding in an increasingly fragile, changing, and fragmented market, so that our clients can make successful business decisions".1

Impact and Vision

Antonio Hernando's role is crucial in the current context, where a comprehensive understanding of society, markets, and people is vital. The transformation he's leading in Spain aims to strengthen long-term relationships with clients and solidify Ipsos' position as a key player in market research.1

His leadership is expected to contribute significantly to Ipsos' global initiative of putting over 18,000 employees across 89 countries in service of this client-centric philosophy.1