Antonia Santos

Antonia Santos has accumulated 18 years of experience in the Broadcast market, primarily focusing on Education, Government, Corporate, and Entertainment & Media sectors.

With a background in Education from Universidade Anhembi Morumbi and Management and Business studies from FGV Eaesp, Antonia Santos has honed solid technical capabilities for business and projects development.

In 2013, Antonia took charge of the educational and public market, excelling in consulting, project development, seminars, and surveys. These initiatives targeted e-learning, academic TV courses, broadcasting technologies, and the shift towards the 'tapeless paradigm'.

Noteworthy achievements include contributing significantly to the company's growth, currently responsible for around 30% of the annual revenue and helping AD acquire 40% of the Public market share within six years.

Antonia Santos has overseen over 30 successful projects in the government sector, particularly in TV channels of public institutions. Success in these endeavors is attributed not only to technological infrastructure performance but also to a profound understanding of the bureaucratic and legal aspects surrounding the public bidding process, setting Antonia apart.

Proficient in prospecting sales, sales processes management pipeline (Sales Force), negotiation-based solution selling, customer relations, innovation leadership, and stakeholders management, Antonia Santos possesses a diverse skill set essential for thriving in the Broadcast market.

Throughout a career marked by roles like Account Manager at Logicalis Brasil, Account Manager Public Sector at Ad Digital, and Business Manager Division Content Production for Education at Ad Digital, Antonia Santos has consistently demonstrated a knack for driving business growth and fostering strong client relationships.