Antonia Lorenz

I build loved consumer brands in Africa and beyond 🌍 | Founder @Waya Collective | Speaker | Entrepreneur & Designer🚀

Antonia Lorenz is a vibrant Entrepreneur based in Kampala, Uganda, who discovered her passion for building companies and fostering the entrepreneurial spirit in East Africa.

She has successfully established several beloved brands, including the Foundality Africa Podcast and WAYA, a fashion brand aiming to dominate the African fashion retail landscape.

Antonia's dedication to reshaping the narrative about Africa led her to leverage LinkedIn as a platform to share her experiences and insights on entrepreneurship, consumer brands, and business in Africa, garnering a global following in the process.

She holds a Bachelor's degree in Industrial Engineering from Karlsruhe Institute of Technology (KIT) and has completed the DLT Talents Program at Frankfurt School of Finance & Management.

Antonia Lorenz has held various key roles in organizations such as Founder at WAYA Clothing, Executive - Chapter Head Uganda at Sigma Squared Society, Co-Founder and CEO at Waya Collective, Business Analyst at E&P Focus Africa Consulting GmbH, and many more, showcasing a diverse professional background encompassing entrepreneurship, marketing, and advisory positions.