Anto Chittilappilly

Anto Chittilappilly is a seasoned entrepreneur and marketing measurement specialist known for helping Fortune 500 and Internet 1000 advertisers measure and optimize their marketing spend. As the Co-founder, President & CTO of Visual IQ, Inc./Nielsen, Anto has been pioneering and delivering marketing attribution software since 2006. Visual IQ’s IQ Intelligence Suite is a set of cross-channel marketing attribution software products that help brands and their agency partners optimize complicated, multi-channel marketing ecosystems and consistently achieve average increases in ROI of 15-35%.

Anto is a graduate of Harvard University, where he studied Business Communication, and has degrees in Electronics & Electrical Engineering and Electrical & Electronics Engineering from the University of Calicut and Government Engineering College, Thrissur, respectively. Anto has built an exceptional team at Visual IQ and has earned a variety of third-party accolades from industry associations, consulting firms, and media. He has also authored many articles on marketing attribution, marketing mix modeling, and marketing audience analysis and spoken at industry events like ad:tech and the DMA Annual Conference.

At Sun Microsystems, Anto worked as a Software Architect, at Oracle Corporation he worked as a Software Architect, at IRI Software, he was a Software Architect, and at Digital Equipment Co, he served as a Software Consultant. Anto also founded and sold Abacus Software, a human resources software company.