Anto Chittilappilly

Anto Chittilappilly is a prominent entrepreneur and marketing measurement specialist who co-founded Visual IQ, Inc., a marketing intelligence software company that was later acquired by Nielsen.1

Professional Background

Anto Chittilappilly served as the President, Co-Founder, and Chief Technology Officer (CTO) of Visual IQ, Inc./Nielsen.3 He has been pioneering and delivering marketing attribution software since 2006 when he co-founded Visual IQ with Manu Mathew.1

Expertise and Contributions

Chittilappilly is known for:

• Developing marketing attribution software that helps brands and agencies optimize multi-channel marketing ecosystems
• Specializing in marketing measurement, optimization, marketing mix modeling, and audience marketing5
• Authoring articles on marketing attribution and speaking at industry events

Education

Chittilappilly's educational background includes:

• Graduate studies at Harvard University, focusing on Business Communication
• Bachelor's degree in Electronics & Electrical Engineering from the University of Calicut
• B.Tech in Electrical & Electronics Engineering from Government Engineering College, Thrissur

Career History

Before co-founding Visual IQ, Chittilappilly held several positions in the tech industry:

• Software Architect at Sun Microsystems
• Software Architect at Oracle Corporation
• Software Architect at IRI Software
• Software Consultant at Digital Equipment Co

He also founded and sold Abacus Software, a human resources software company.

Visual IQ and Nielsen Acquisition

Visual IQ, under Chittilappilly's leadership, developed the IQ Intelligence Suite, a set of cross-channel marketing attribution software products. The company was acquired by Nielsen in 2017, strengthening Nielsen's capabilities in marketing effectiveness measurement.12

Anto Chittilappilly continues to be recognized as a thought leader in the marketing technology space, with a focus on helping Fortune 500 and Internet 1000 advertisers measure and optimize their marketing spend.4