Anthony Dever

Anthony Dever is a seasoned creative professional who currently serves as the Head of Brand & Creative Consultancy at TikTok for Australia and New Zealand.13 With a career spanning over 15 years, Dever has established himself as a strategic leader in the advertising and digital marketing industry.1

Career Background

Before joining TikTok, Dever worked as a strategy director at several prominent advertising agencies, including:

• R/GA
• TBWA
• Havas

During his agency tenure, he helped define and grow brands such as CommBank, Woolworths, UBank, Google Android, YouTube, Twitter, Coca-Cola, and Tourism New Zealand.1

Current Role at TikTok

At TikTok, Anthony Dever leads a team of strategists and creatives across Australia and New Zealand.1 His responsibilities include:

• Partnering with senior marketers and agency leaders
• Inspiring creativity and exploring innovation
• Advancing TikTok-first thinking to drive growth and relevance for brands1

Dever describes his team as "scrappy creatives" who are building the future of creative content on TikTok.3

Expertise and Recognition

Anthony Dever is recognized for his expertise in digital and social media marketing. He was selected to serve on the Digital and Use of Social Media & Influencers jury for the London International Awards (LIA) in 2024, representing Australia.2

Personal Interests

Outside of his professional life, Dever describes himself as an "enthusiast of life, border collies, learning and ideas".4 He is also the creator of @bookshelfporn, suggesting an interest in literature and design.4

Anthony Dever's LinkedIn username is indeed anthonydever, as mentioned in the query.3