Anthony Dever is an accomplished professional with a diverse background in the advertising and marketing industry. Currently serving as the Head of Brand & Creative Consultancy at TikTok, Anthony leads a team of creatives and brand strategists to inspire, educate, and empower brands and agencies in creating effective and innovative advertising on the platform. Drawing on his experience as the former Lead Creative Strategist and Creative Strategist at TikTok's Creative Lab, Anthony is well-versed in TikTok-first thinking, driving innovation, and leveraging creativity to deliver brand success.
Prior to his role at TikTok, Anthony honed his entrepreneurial skills as an Entrepreneur In Residence at Antler, an early-stage venture capital firm. He also served as the Lead Instructor at AC&E School at ADMA, where he shared his knowledge and expertise in the field of advertising and marketing. During a secondment at The Coca-Cola Company, Anthony took on the role of Social Media Lead, gaining valuable insights and experience in developing social media strategies for a global brand.
Before venturing into the corporate world, Anthony worked as a strategist for leading advertising agencies such as R/GA and TBWA\Australia. His expertise in digital planning and interactive strategy contributed to the success of various campaigns. He also excelled as a Senior Interactive Strategist at Euro RSCG and BCM Partnership.
Anthony's passion for writing and broadcasting led him to establish smallbusiness.com.au, a platform dedicated to helping small businesses thrive. He also founded blogs.com.au, where he provided blogging consultancy services. Furthermore, Anthony showcased his creativity as the creator of the TV Fugly Awards, a satirical awards show, and demonstrated his business acumen as the owner of Hosting Buzz, an online hosting service.
With his extensive experience across various sectors of the advertising and marketing landscape, Anthony Dever is a highly sought-after professional who combines creativity, strategy, and innovation to drive brand success. His expertise in TikTok advertising, brand consultancy, creative strategy, and entrepreneurship make him a valuable asset to any organization.