University of Pennsylvania Weitzman School of Design

La Salle University

Assistant Vice President, Office of the Executive Vice President

Anthony P. (Tony) Sorrentino is Assoc.  Vice President, Office of the Executive Vice President (EVP) at the University of Pennsylvania.  As a counselor to Penn’s senior most administrative official Mr. Sorrentino manages the administrative functions of the university’s corporate center by collaborating with senior management and their staffs to develop strategic plans that translate goals and objectives into successful outcomes. Mr. Sorrentino engages across the university to enhance communication between EVP Center and academic and administrative departments and manages projects that support the annual strategic plan. Mr. Sorrentino also is the executive director of public affairs for the University’s non-academic functions leading a team of 10 professionals across a diverse range of disciplines including urban policy, land planning and real estate development, environmental sustainability, public safety, economic and community development, as well as finance, human resources, information technology, housing, transportation, and the investment portfolio. Mr. Sorrentino directs marketing communications to effectively promote Penn’s award winning neighborhood initiatives; the Penn Connects campus development plan, and Penn’s Climate Action Plan.

University of Pennsylvania

Associate Vice President, Office of the Executive Vice President

Mr. Sorrentino served as Director of Marketing and Communications for the Greater Philadelphia Cultural Alliance (GPCA), southeastern Pennsylvania’s arts and culture advocacy association. Managing grants from the Pew Charitable Trusts and the William Penn Foundation, Sorrentino developed a long-range vision and marketing plan for supporting the arts in greater Philadelphia, including: consumer research on arts attendance, public affairs strategy to increase awareness of the region’s cultural assets among the business community, civic leaders, and a strategy to increase positive coverage of the city’s cultural assets locally and nationally.

Greater Philadelphia Cultural Alliance

Director, Marketing & Communiations

Mr. Sorrentino began his public relations career at the Franklin Institute Science Museum - Pennsylvania’s largest science museum, and a major Philadelphia tourist destination drawing one million annual visitors. He implemented national and regional communications strategies for the Museum’s permanent and traveling interactive science and technology exhibitions, IMAX cinema and Fels Planetarium programs, while also implementing communications plan for the Museums’ teacher training programs, educational programs for students, and The Franklin Institute’s annual international science award program.

Anthony Sorrentino