Anthony Monica

Anthony Ng Monica is an entrepreneur and CEO based in London, UK. He is currently the CEO of Daily Body Coach, a premium online coaching service for entrepreneurs.3 Prior to this, Anthony was the Founder and CEO of Swogo, a B2B SaaS company that provided automated bundle solutions for e-commerce retailers.13

Anthony founded Swogo in 2012, which was later acquired by 1WorldSync in March 2022.23 Under his leadership, Swogo developed from a basic product recommendation tool into a powerful cross-selling engine for major retailers like Decathlon, Sephora, Media Markt, John Lewis, and Argos.12

After the acquisition, Anthony served as part of the Executive Leadership Team at 1WorldSync until October 2023.3 He then transitioned to his current roles as CEO of Daily Body Coach and NGM Venture Group in November 2023.3

Anthony's entrepreneurial journey began early, with experiences ranging from pirating software to cold-calling businesses to fund his education.4 His approach to business emphasizes pivoting when necessary, focusing on profitable niches, and acting decisively on opportunities.4

Throughout his career, Anthony has demonstrated a keen ability to identify market opportunities and adapt his business strategies accordingly. His success with Swogo, which grew to serve over 100 retail customers in more than 30 countries, showcases his skills in product development, business growth, and leadership in the e-commerce technology sector.5