Anthony Martin

Anthony Martin serves as the Global Chief Executive Officer of BAMM, a consumer insight agency with offices in London and New York. He co-founded BAMM in 2007, driven by a desire to create vibrant and impactful strategies that provoke action among clients. His expertise lies in consumer insights, brand strategy, and innovation, utilizing a method-agnostic approach that incorporates behavioral economics and storytelling to address various client challenges.124

Before his role at BAMM, Martin held significant positions at notable agencies including MCBD, Leagas Delaney, and Ogilvy & Mather. He relocated to New York in 2017 to establish and lead BAMM's New York office, further expanding the agency's global reach and vision.25 His career reflects a strong commitment to transforming consumer insights into actionable strategies for brands.3