Anthony Lye

Anthony Lye is a prominent technology executive and currently serves as the Chief Executive Officer of Amplience, an AI content company.12 He joined Amplience as CEO in July 2023, bringing extensive experience in leading technology companies through transformative periods.1

Career Highlights

• Current Role: CEO of Amplience (since July 2023)1
• Advisory Positions:
  • Advisory Board Member at MACH Alliance23
  • Operating Advisor at Bessemer Venture Partners2

Previous Experience

Before joining Amplience, Anthony Lye held several notable positions:

• Global Head at Palantir Technologies, where he was responsible for expanding the Apollo service and the company's product-led Growth Business Unit and Artificial Intelligence strategy.1
• Executive Vice President and General Manager at NetApp, where he built the Public Cloud Business Unit and acquired 12 companies.1
• Executive Vice President and Chief Cloud Officer at Guidewire Software.1

Expertise and Vision

Anthony Lye is known for his ability to lead transitionary technology companies and drive expansion.1 At Amplience, he is focused on revolutionizing shopping experiences through AI-powered content strategies. His vision includes empowering businesses with a shopping-specific, generative content engine and AI-based capabilities to create tailored content for various contexts.1

MACH Alliance Involvement

As an Advisory Board Member of the MACH Alliance, Anthony Lye contributes to shaping the future of digital experiences and promoting the adoption of Microservices, API-first, Cloud-native, and Headless (MACH) technologies.3 His appointment to this role was announced in January 2024, highlighting his ongoing influence in the tech industry.3