Anthony Iaffaldano

Anthony Iaffaldano is the Vice President of Sales Marketing & Insights at Fandom, the world's largest fan platform.12 He has held this position since July 2020.5 In this role, Iaffaldano is responsible for:

1. Bringing Fandom's unique platform, audience, and data to life for advertisers and partners through the company's suite of products and innovative measurement solutions.23

2. Managing Fandom's sales enablement tools, B2B messaging, and market presence.3

3. Implementing Fandom's proprietary, first-party data to generate insights for clients.3

Professional Background

Iaffaldano has over 20 years of experience in B2B marketing.3 His career history includes:

• VP of Corporate Marketing at Insider Inc. (2016-2020)5
• VP of Marketing at Undertone (2013-2016)5
• VP of Product & Digital Marketing at Piksel Inc. (2011-2012)5
• Various marketing roles at KickApps Corporation, Reprise Media, and Ask Jeeves5

Education

Anthony Iaffaldano attended Ithaca College from 1995 to 1999, where he earned a BS degree in Corporate Communications.4

Expertise

Iaffaldano is known for his:

• Deep understanding of client and market needs3
• Ability to find and tell powerful stories with data3
• Experience in developing go-to-market strategies4
• Skills in managing marketing budgets and collaborating with cross-functional teams4

His unique combination of technical, commercial, and social skills enables him to form enduring partnerships both internally and externally.5