Anthony D'souza

Anthony D'souza is a seasoned marketing professional with over 15 years of experience in business development, global events, branding, and market research. He specializes in consulting in the technology domain, IT services, and Business Process Outsourcing Services. With an MBA in International Marketing from the United Business Institutes in Brussels, Anthony has a broad educational background that includes studying Pro-Engineering, Product Designing at Delcam, and Tool & Die Designing at St. Joseph Technical College, among others.

He has worked with established companies such as Tech Mahindra, where he served as Marketing & Communications - Global Events and Business Development, and Tikona Infinet Pvt. Ltd., where he worked as an Enterprise Account Manager and Channel Partner - Enterprise Lease Line. Anthony has implemented cutting-edge digital marketing strategies on various social platforms such as LinkedIn, Facebook, Twitter, YouTube, Blogspot, Google Analytics, and more, using a wide range of tools, including SEM, PPC, Lead Generation, SEO, and affiliate marketing, among others.

Currently, Anthony is the Corporate Engagement Manager at the Institute of Product Leadership, where he helps the organization evaluate and plan the flow of their events, follow up on ROI's, and carry out market sizing and competitive intelligence. He is an expert in event evaluation, suggesting executable solutions and services to help clients achieve their strategic visions.