Thunderbird School of Global Management

Birla Institute of Technology, Mesra

General Manager Public Relations at CashBean

Delhi, Delhi, India

ERA Pvt Ltd is a for-profit social venture focused on providing consumer durable to the low to mid-income wage earner. Our company provides essential goods to the hard working women and men of India (vast majority of who earn less than $175 a month) in form of interest free installment payments of upto 6-months per product. The venture since its launch has spread its presence across 20 organizations such as car dealerships, security agencies, dairies and even a couple of public sector organizations (Lucknow-Kanpur & Delhi-NCR). It provides this service through its flagship membership system: Mitra Advantage Program or MAP. Mitra operates by engaging its valued customer base within the premises of the workplace, in partnership with the employer; thus, creating a direct relationship and greater credibility within its customer base for long term retail brand value and monetization. Our presence also gives us immense potential to be the preferred choice for all procurement requirements of the organization itself.We aspire to be the first responder for all consumer requirements for our customers and empower them with basic products that make a tremendous impact on their lives. We thank all of our supplier partners, allied companies and investors in our journey to bring the consumer market to every hard working Indian.

Equitable Retail Advantage Pvt Ltd

Co-Founder

- Working as a full time business leader for iCare Benefits' India market initiative.- Create market entry strategies including identifying influences, managing relationships, developing leads/references and ensure market penetration- Monitored supply chain for ordering-to-delivery process for effective cost management- Created business opportunities within 200+ companies with effective resource management- Overshot market acquisition target each year by over 40% to provide captive market for iCare Benefits operations- Endorsed as top performing PD at iCare Global Summit 2016- Lead all fundraising and promotional events for iCare Benefits India- Reported directly to iCare HQ top management weekly- Marketing expenditure management

iCare Benefits

Partnership Development - Country Head

- Developing the workflow of the now 300 resource strong TSAC venture from end to end towards operationalising its luminary manufacturing capacity.•	Liaising with multiple vendors to create a credit and material chain enabling bandwidth for the business to invest into its own expansion.•	Applied the Muda, Muri and Mura approach in specific production areas to facilitate manufacturing efficiency in collaboration with the business partners.•	Value stream mapping of the production facility for the business partners demonstrating supplier timelines, production flow to dispatch schedules.  •	Operationalised the R&D division of the TSAC lighting unit and ensuring smooth manufacturing to delivery processes at both the Noida and Kashipur units.•	Interface with various government departments (excise, sales tax, local municipalities etc.) dealing with a myriad of administrative issues as is incumbent for doing business in India.•	Hiring, Budgeting and Tracking of resources at every level of the venture in collaboration with the HR team and chartering resource efficiency against production.•	Drafting weekly staff and management communication along with prioritising meeting points, actionable items and follow-up sessions.•	Ensuring a secure and conducive work environment for a largely female workforce along with regular sensitization and grievance redressing interventions.•	General financial viability study of all current and proposed customer engagements coupled with a risk assessment based on industrial and Forex trends (for import exposure).•	Creating further avenues of OEM sales by becoming a preferred supplier for range of companies such as Orient, Bajaj, Lighto, Eon etc.•	Developed the branding for GLO Lamps, which is now being distributed within 8 states and a growing monthly distribution of 50,000 units.•	Established a net manufacturing capacity of over 500,000 units of luminaries from ground-up with the first year turnover of Rs. 20cr.

TSAC

Head - Strategy and Planning (Partner)

- Leading lean and performance excellence programs (Continuous Improvement) nationwide for the Banking IT captive of RBS: Technology Services India.•	Complete database management, strategy development and analysis of all ongoing projects using a combination of SharePoint and IBM’s social media tool: Connections.•	Majority of the performance improvement initiatives undertaken in the Corporate Banking and Global Transaction Services (GTS) domain.•	Promoting Continuous Improvement (CI) by drafting the corporate communication on CI and coordinating project improvement initiatives within all the RBS’ cost centers in India.•	Responsible for attaining the yearly financial targets of the CI program (3,100,000 GBP for 2011 & 3,250,000GBP for 2012).•	Co-ordinate with multiple international stakeholders (mainly located around UK, USA, Hong Kong and Singapore) and facilitate towards the more global centric performance improvement initiatives.•	Ensuring quality development and delivery of in-house technical applications such as Sentinel (resource & asset tracking tool), CLIPS & Achieve (employee management tools). •	Central to application issue detection, testing, documentation and resolution by overseeing proper stakeholder co-ordination and studying user end feedback.•	Developed the complete financial analysis of the telecommunication spending of RBS’ India operations and lead optimisation initiatives resulting in over 30% decrease in telecom related costs.•	Instituted the employee Reward & Recognition framework as an end-2-end process including knowledge transfer sessions, vendor management and process implementation.•	Winner for the global level award (CI & Innovation) in the main individual category (CI Specialist) – Bronze Medal.•	Awarded with the in-house ovation (in 2011 and again in 2012) - given to top 5% performers.

Royal Bank of Scotland

Business Analyst - Operations & Technology Management

Ayurveda Kendra (<a href="http://www.wyurveda-kendra.com)-">www.wyurveda-kendra.com)-</a> In the capacity of International Marketing Consultant a comprehensive re-branding initiative was developed for Ayurveda Kendra.- Ayurveda Kendra's marketing strategy was realigned from a services to word-of-mouth promotion system to a more market oriented and web based platform.- Internet marketing strategy (with the application of SEO and Social Media designs) is targeted towards getting more international visibility for the company.- New branding and web marketing is to be initiated at the end of Sep, 2010.Global Web Technologies (<a href="http://www.globalwebtechnologies.com)-">www.globalwebtechnologies.com)-</a> In the capacity of International Business Consultant launched an internationalization programs to give the human resources at GWT a perspective of the IT standards and business outlook.- Generated leads in both the international and domestic domain many of which culminated into revenue for the web services company.- Improved the marketing and branding of GWT to help the company have a better perceptual reception by potential clients.- Offered 10% equity in the company as initiatives taken provided incremental business opportunities.

Consulting & Business Development for Startups

Consultant

- Handpicked for the highly coveted experience at Viacom Brand Solutions as a Brand Marketing intern.•               Studied the marketing strategies of one of the most effective brand management organizations in India.•               Drafted a comprehensive $3,000,000 business plan on video gaming development in India.•               Performed ground level research at over 10 DU colleges on the value perception interactive entertainment within the urban youth segment and subsequently created detailed studies on financial potential of gaming.•               Assisted in the content development and fact-finding missions for the business to create effective marketing communications and better Ad Space sale opportunities.•               Participated in the both the creative and business development programs gaining great insight on customer targeting and value perception.

Viacom18

Brand Management Intern

- Shortlisted as the only non-MBA PMO in the company’s Business Excellence group; hence, executing all financial reporting pertaining to the $6,000,000 account (Birlasoft GE NBC).•	Undertook several client engagement studies with senior management resulting in new businesses (NBC Digital Media, CNBC Front End Development) worth almost $500,000.•	Enhanced client relations through delivery reviews and created metrics to gauge any lapses between service delivery and client expectation.•	Corrected the internal accrual practices for the business, resulting in an 8% increase in the gross margin the account.•	Analyzed all public and confidential records of the company’s resources and provided the business stakeholders with suggestions to improve operating margins.•	Worked closely with the senior management on business analysis undertakings such as State of Business review, Voice of Customer and Engagement Metrics and provided recommendations for better resource allocation resulting in an increase in Employee Utilization (total number of hours billed/total billable hours) by 20%.•	Created several business performance measurement tools for the NBC account to measure the financial and operational state of the business; the Guidance Report (a target analysis dashboard), for instance, was subsequently applied to other accounts, such as GE ComFin, GE Industrial and Monster.com.•	Managed the initiation of new human resources through knowledge transfer and training sessions making them conversant with the company’s business outlook, verticals and processes.

Anshuman Narain