Amsterdam University of Applied Sciences

Consumer & Shopper Connections Marketing Manager Europe at The Coca-Cola Company

O Creating strategies for E2E experiences for our brand portfolio across Europe (40 countries), with special focus for digital & innovation

O Focused on understanding drinking occasions and consumer behaviours

O Responsible in the areas of connections strategy, connection planning, media beliefs, media productivity and social media activation

O Collaborating and co-working with other central and global functions, local markets and agencies to support our portfolio growth in the most effective and efficient way
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Europe Influencer & Digital Media Marketing Lead (additional)

O Strengthening the local social presence, leading editorial strategies

O Driving community management, activity planning and managing key agencies relationships to develop the best in class social campaigns and content

O Implementing the Coke brand into diverse cultures

O Building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our customers in the best possible ways

The Coca-Cola Company

International Marketing Manager

O Leading conductor role for project based connection strategies across Western Europe (14 countries) developing bold and seamlessly fitting connection strategies and experiences from start to finish

O Develop and manage the Asset Strategy and Asset Management for Western Europe with a strong focus on owned/earned/shared/paid connections

O Collaborate as a teamwork player into the definition of a compelling vision for Assets in Western Europa, in order to deliver integrated communication platforms in close collaboration with the global management

O Managing all aspects of sponsorships and assets like involvement in sports and entertainment

O Evolving assets towards digital business transformation via capturing data from/with our potential partners and maximize content via data, promotions and experiences

O Strategic data analysis to substantiate the decision-making process when selecting the assets that have the greatest impact

O Establish a networked organization for the asset marketing managers in order to provide guidance principles, support and coach the franchise marketing teams

Western Europe Senior Consumer Experience Manager

O Innovation and optimization of the ultimate media mix that fits the landscape of our target groups today and in the future, based on taking a leading role without lagging behind 

O Design and out roll the local connection strategy and media plans per specific brand that includes all touchpoints according to the standards set

O Drive annual media negotiations with key partners together with agencies to ensure competitive and innovative media deals (TV, Radio, Digital/ Social, Print etc.) with a focus on our target groups and media productivity

O Financially controlling connections over the multiple brands based on contract negotiations that have taken place, remuneration of agreements and auditing activities

O Managing and coaching media agencies and media teams in order to implement the designed and agreed media strategies smoothly by setting up appropriate tracking routines and key drivers

O Build and develop value-based relationships with key stakeholders and decisions makers in the local media environment

Senior Media Connections Manager

O Development of activation strategies and excution for marketing campaigns for all brands  (Coca-Cola, Fanta, Sprite Aquarius)

O Creating strong stories for customers and consumers in collabration with the other marketing 
disciplines (Digital, Social, PR)

O Development of  a new way of working with focus on teens and online experiences. Working 
 with influencers and different social platforms.

O Role -out of the  first teens You Tube platform: Coke Frischicks

Anouk Slond