Anouar Haji

Anouar El Haji, PhD, is the Founder and CEO of Veylinx, a behavioral insights platform that uses a Nobel prize-winning approach to measure consumer demand.1 He is known as a "pricing doctor" with expertise in marketing and behavioral economics.1

Education and Academic Background

El Haji has an impressive academic background:

• PhD in Marketing from the University of Amsterdam1
• Two Master's degrees from the University of Amsterdam:
  • MSc in Business Studies (graduated cum laude)
  • MSc in Organizational Economics (graduated cum laude)
• BBA in Management, Economics & Law from Amsterdam University of Applied Sciences (graduated cum laude)1

He has also held academic positions, including:

• Visiting Researcher at the University of Amsterdam - Amsterdam Business School (2016 - Present)
• PhD Researcher at the University of Amsterdam - Amsterdam Business School (2011 - 2016)
• Lecturer at both the University of Amsterdam and Hogeschool van Amsterdam1

Professional Experience

El Haji founded Veylinx in 2015, which focuses on obtaining realistic behavioral consumer insights for product development.1 The company uses an approach where consumers have "real skin-in-the-game" to measure demand accurately, differentiating it from traditional market research methods.1

Prior to Veylinx, he held various positions including:

• HR Coordinator at Butterfly Works (2007 - 2010)
• Lecturer at multiple institutions1

Awards and Recognitions

El Haji has received several accolades for his work:

• Young Talent Award from the Dutch Market Research Association in 2016
• Winner of the IIeX Innovation Competition by GreenBook in 2014
• H.K. Nieuwenhuis master's thesis prize in economics from the Amsterdam Economists Association in 20081

His expertise in behavioral economics and innovative approach to market research have made him a notable figure in the field of consumer insights and pricing strategies.