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Annie Weber
Campaign Manager at The Basement - an integrated agency
Professional Background
Annie Wickman is a dynamic and accomplished professional in the fields of journalism, strategic communication, and marketing. With extensive experience in both creative and managerial roles, she has a proven track record of success in various organizations, demonstrating a unique blend of creativity and strategic thinking. Currently, she serves as the Campaign Manager at The Basement, an integrated agency known for its innovative marketing solutions. In this role, Annie spearheads campaigns that engage clients and elevate brand visibility, leveraging her expertise in strategic communication to drive results.
Annie's career journey has been marked by a series of notable positions that combine her passion for storytelling with a keen understanding of media and marketing. She began her professional career as a News Editor at The Butler Collegian, where she honed her editorial skills and developed a deep understanding of journalistic integrity and effective communication. This foundational experience set the stage for her future roles in the industry, showcasing her ability to lead editorial initiatives and build strong narratives.
Following her tenure at The Butler Collegian, Annie expanded her skill set through various marketing roles. She served as a Writer at Bright Blue, where she contributed compelling content and crafted engaging messaging for diverse audiences. Her versatility in writing led her to become a Freelance Writer & Strategist at Weber/Design Inc., where she provided strategic communication advice and created impactful content for clients, further establishing herself as a thought leader in the industry.
Annie's commitment to continuous growth in her career is evident in her array of previous positions at The Basement. Starting as an Account Coordinator and rising to Associate Media Manager, Annie took on increasing responsibilities, demonstrating her capability to manage client relationships and execute effective media strategies. Her leadership qualities shined through as she transitioned into her current role as Campaign Manager, where she harmonizes her teams to craft powerful campaigns that resonate with audiences.
In addition to her roles in marketing and communications, Annie has also worked as a Coach at Dynamo FC, highlighting her passion for sports and mentorship. This experience not only showcases her leadership skills but also her dedication to fostering talent and encouraging teamwork, essential qualities that translate well into her professional endeavors.
As a marketing intern at both The Cabin Counseling and Resource Center and Willow Marketing, as well as a Grassroots Marketing Street Team Intern at Bohlsen Group, Annie gained invaluable hands-on experience that equipped her with practical skills and a thorough understanding of the marketing landscape. These diverse internships provided her with a strong foundation in integrated marketing strategies and grassroots outreach efforts, which she has expertly utilized in her various roles.
Education and Achievements
Annie Wickman earned her degree in Journalism and Strategic Communication from Butler University, an institution renowned for producing skilled communicators and media professionals. Her education equipped her with the critical thinking skills and knowledge necessary for navigating the ever-evolving world of media and marketing. Annie's academic background laid the groundwork for her success, enabling her to articulate her ideas clearly and effectively in both written and spoken formats.
Annie's achievements extend beyond her formal roles in her professional career. She is recognized for her ability to adapt to changing environments and leverage emerging trends to benefit her clients and teams. With a focus on strategic development, Annie has played a crucial role in several significant projects that not only boosted her agency's profile but also enhanced client engagement through innovative communication solutions. Her work has consistently demonstrated an understanding of the importance of authentic storytelling in connecting with audiences.
With a unique ability to blend creativity with strategic insight, Annie has positioned herself as a valuable asset in any team. Her commitment to professional excellence, coupled with her dedication to fostering relationships and driving marketing success, establishes her as a leader in her field. Annie continues to inspire those around her with her passion for communication, making a lasting impact in every endeavor she undertakes.
Achievements
- Successfully managed integrated marketing campaigns that significantly increased brand awareness for various clients
- Contributed to the editorial quality and engagement of The Butler Collegian as a News Editor
- Developed strategic communication plans that enhanced client visibility at Weber/Design Inc.
- Fostered team collaboration and mentorship as a Coach at Dynamo FC, demonstrating leadership capabilities within sports and marketing environments
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.