Annie Moon

Annie Moon is the founder of Be The Difference, a consultancy that focuses on business development for social good.1 With over three decades of experience in the impact space, Annie helps philanthropists and companies elevate their social impact and develop effective strategies for creating positive change.2

Professional Background

Annie Moon's career spans various roles and organizations:

• Founder of Be The Difference, where she leads on the impact space1
• Deputy Chief Executive at The Diversity Trust2
• Trainer for the Community Voices course at The Diversity Trust2
• Corporate partnerships lead at The Diversity Trust2
• Co-lead on The Diversity Trust's Equalities podcast2
• Diversity in menopause lead at The Diversity Trust2

Expertise and Approach

Annie is known for her expertise in:

• Effective philanthropy
• Corporate social responsibility
• Ecosystem building for philanthropists and companies
• Impactful partnerships
• Diversity and inclusion

Her approach emphasizes:

• Leveraging participatory methods to enhance positive impact
• Advocating for grassroots involvement and input from Experts by Experience
• Developing and empowering community leaders
• Aligning social good initiatives with the United Nations Sustainable Development Goals (SDGs)1

Personal

Annie is a qualified youth and community development worker and a proud member of the LGBT+ community, advocating for LGBT+ rights whenever possible.2

Through her work at Be The Difference, Annie helps clients identify their desired positive impact and shape it into achievable, measurable goals. She focuses on creating "#GoodSynergy" by developing, building, and nurturing ecosystems around chosen causes or approaches.1