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Annie Moon
VP, Global Marketing at ESTEE LAUDER
Annie Moon is the Vice President of Global Makeup & Skin Care Marketing for Tom Ford Beauty at Estée Lauder. With over 15 years of experience in brand management and consumer packaged goods (CPG) marketing, she has a robust background in brand activation, P&L management, and multi-channel marketing strategies across both mass and prestige sectors.
Her career includes significant roles at major brands, including Estee Lauder and Johnson’s Baby, and she has also worked with smaller brands like New York Color. Annie has a strong digital-first mindset and a proven ability to lead effective teams, leveraging insights for concept development and innovation. She possesses deep international marketing experience, particularly in Asia, where she has spent multiple years working in the market.
Annie holds an MBA from the Kellogg School of Management at Northwestern University and a bachelor's degree from the University of Illinois at Urbana-Champaign.1
