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Annie Ma
Sr. Manager, Co-Op Strategy at SEPHORA
Professional Background
Annie Ma is a highly accomplished media advertising professional boasting over a decade of extensive experience in strategic planning across various media platforms. Her career in the media advertising industry showcases her exceptional ability as a dedicated leader and self-starter who thrives in fast-paced environments. With a well-rounded skill set, Annie has consistently delivered effective advertising solutions that have propelled the brands she collaborates with to achieve their goals. Known for her "can-do" attitude, Annie has made significant contributions to every team she has joined, embodying both reliability and enthusiasm as a valued partner.
Annie's journey in the media landscape began with her pivotal role as an Assistant Media Strategist at OMD USA, where her passion for media planning was ignited. Over her tenure at the agency, she demonstrated exceptional growth, moving up the ranks to serve in multiple capacities, including Media Strategist and Strategy Supervisor. Her notable tenure at OMD USA provided her with invaluable experience in traditional and digital media planning, which laid the groundwork for her subsequent roles in leadership.
In her pursuit of versatility in the dynamic field of media advertising, Annie transitioned to serve as Associate Media Director, a position she held at both OMD USA and later, AKQA. In these roles, she commanded responsibility in managing media strategies while fostering a collaborative environment within her teams. Her expertise in strategic leadership and team development has significantly shaped the success of campaigns she has worked on.
Currently, Annie holds the role of Senior Manager for Co-Op Strategy at SEPHORA, a position that exemplifies her expertise in media planning and strategic development. Her role involves collaborating with various stakeholders to design and implement co-op advertising strategies that enhance brand visibility and effectively reach target audiences. Throughout her career, Annie has remained a staunch advocate for leveraging media research to inform strategic decisions, ensuring that her contributions drive impactful outcomes.
Education and Achievements
Annie Ma earned her Bachelor of Arts in International Relations with an emphasis on World Trade and Economic Development from the prestigious University of California, Davis. Additionally, she minored in Chinese, showcasing her commitment to understanding global dynamics and cultural nuances that influence the business landscape. This educational background has empowered Annie with the analytical tools and cultural appreciation necessary to thrive in the competitive media advertising sector.
Her combined academic knowledge and practical experience have equipped Annie with a unique perspective, enabling her to excel in various aspects of media planning and execution. The intersection of her educational insights into international relations and her expertise in media strategy positions Annie as a forward-thinking professional capable of navigating complex industry challenges.
Areas of Expertise
Annie Ma's areas of expertise encompass a wide range of critical competencies needed for success in modern media advertising. With proficiency in both traditional and digital media planning, she is adept at crafting strategic initiatives that resonate with diverse audiences. Annie's talents extend to target development, enabling her to identify and engage specific demographics effectively.
In addition to her media planning prowess, Annie is deeply invested in media and marketing research. She understands the importance of data-driven strategies in making informed decisions that advance client objectives. Her commitment to team development and management is evident through her involvement in mentoring younger professionals in the field; she is dedicated to fostering talent and building cohesive teams that drive results.
Annie's focus on media training further highlights her dedication to education within the professional community. By empowering her peers with comprehensive media knowledge, she promotes best practices and encourages innovative thinking within teams.
Notable Achievements
Annie's career has been marked by numerous achievements that reflect her commitment to excellence and innovation in media advertising. Her strategic contributions have led to successful co-op advertising strategies at SEPHORA, enhancing brand engagement and customer loyalty. As a former Associate Media Director at OMD USA, she played key roles in developing campaigns that consistently exceeded client expectations, helping brands to increase their market presence significantly.
Annie's leadership approach is grounded in collaboration, positioning her as a change agent in every role she takes on. Her insightful guidance and development strategies have transformed the way teams operate, ensuring that the collective efforts yield impactful marketing solutions. Her lengthy tenure at OMD USA, where she took on various crucial roles, speaks volumes about her adaptability and commitment to continuous professional growth.
Overall, Annie Ma's diverse background in media advertising, grounded in solid academic foundations and enriched by an array of impactful experiences, showcases her as a leading force in the industry. With expertise in strategic planning, team development, and media training, she continues to be recognized for her contributions to the field and for her unwavering dedication to success.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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