Annie Katrina Lee

Annie Katrina Lee is a versatile marketing professional and startup advisor with extensive experience in technology and marketing. She currently serves as a Marketing Advisor at Twill and has an impressive background in marketing leadership.1

Professional Background

Key Professional Roles::

• Marketing Advisor at Twill (current)
• Venture Partner at Purpose Built
• Advisor to multiple organizations including:
  • USAFacts
  • Ziina
  • Gold House
  • Atmosfy
  • Bling Capital

Previous Notable Positions::

• Senior Director, Head of Commerce Marketing at Twitch (May 2019 - May 2021)
• Content Marketing Lead at Pinterest (December 2013 - January 2016)
• Head of Global Marketing at Eatwith

Expertise and Approach

Annie is known for her startup expertise, particularly in marketing strategy. She emphasizes customer-centric approaches and believes in:

• Starting with understanding customer needs
• Building organic audience engagement
• Focusing on product-market fit before extensive marketing
• Helping early-stage startups develop effective go-to-market strategies2

Personal Brand

On her Twitter/X profile, she describes herself as a Fractional CMO, startup advisor, and angel investor, with a self-described personality of being a "low key bougie, wannabe chef, forever optimist, carb connoisseur".3