Annie Heng

Annie Heng, an experienced professional in sales, strategic planning, and team building, has a successful track record of leading high-performing sales teams to achieve multi-million dollar sales for companies.

Throughout her career, Annie has held key leadership positions including General Manager and Director, where she focuses on aligning sales teams with corporate vision and driving companies forward.

Annie's expertise extends to Financial Arbitrage, Life Settlement, and Surrendered Endowment Strategies, and she is currently the CEO & Co-Founder of Kashfrov Pte Ltd, a startup specializing in Life Settlement and Traded Endowment Policies Marketplace.

With a background in Printmaking from LASALLE College of the Arts, Annie Heng possesses a unique blend of artistic creativity and strategic business acumen, making her a dynamic leader in the industry.

Annie is passionate about mentoring and developing talent, having nurtured successful careers for individuals who have been part of her teams in the past.

Driven by Lean Methodology, Digital Marketing, and Strategic Planning, Annie is focused on leading her team at Kashfrov Pte Ltd towards the next milestone, constantly seeking new challenges and opportunities for growth.

Her tenure at esteemed organizations like ShanghART Gallery, Linda Gallery Pte Ltd, and Tomlinson Antique House has provided her with a diverse set of skills and experiences that contribute to her well-rounded professional profile.

Annie Heng is a confident and forward-thinking leader who is enthusiastic about connecting with new people, sharing stories, and embracing the journey ahead with optimism and determination.