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Annie Goman
Group Head of Cannabis @ BAT I ex-AB inBev, Innocent Drinks & Nestle | eCommerce Leader I DTC I Digital Transformation & Growth I Commercial Strategy I Mentor
Annie Goman is a prominent figure in the consumer goods industry, currently serving as the Global Head of New Categories - Cannabis at BAT (British American Tobacco).23 Her career spans over 12 years in the global consumer goods sector, showcasing her extensive experience and expertise.1
Professional Background
Annie joined BAT in March 2023, taking on the role of Global Head of New Categories, specifically focusing on Cannabis.2 This position places her at the forefront of BAT's expansion into new product categories beyond traditional tobacco.
Previous Experience
Before her current role at BAT, Annie has had a diverse career path, including positions at:
- AB InBev
- Innocent Drinks
- Nestlé
Her experience encompasses various aspects of the consumer goods industry, including:
- eCommerce leadership
- Digital transformation
- Commercial strategy
- Growth initiatives
Skills and Expertise
Annie is known for her:
- Inclusive and entrepreneurial leadership style
- Expertise in digital transformation
- Commercial strategy development
- Mentorship abilities
Education
Annie completed her education at Durham University1, which has likely contributed to her successful career in the consumer goods industry.
Location
Based in London, Annie operates in a global capacity for BAT.13
Annie Goman's LinkedIn profile (annie-goman-56082237) reflects her current position and professional background, serving as a valuable resource for industry connections and updates on her career developments.
