Annie Gabillet

Sr. Content Director at Cleo

Annie Gabillet, also known as Annie Scudder Gabillet, is a Contributing Editor at Popsugar, where she has played a significant role in shaping the editorial direction of various lifestyle verticals, including Food, Home, Tech, Love, Smart Living, and Pets. With over 15 years of experience in user experience and content strategy, Gabillet has a strong background in leveraging search engine optimization and social media to enhance brand recognition and engagement.1 2

Professional Background

Experience at Popsugar: Gabillet spent nearly a decade at Popsugar, where she was instrumental in launching and growing editorial verticals. Her work focuses on content-driven revenue and brand voice, integrating analytics with storytelling to identify growth opportunities.1 2
Freelance Work: In addition to her role at Popsugar, she operates as a freelance journalist and content strategist, collaborating with various mission-driven brands such as Summersalt and Babylist.1 2 3
Education: She graduated summa cum laude with a B.S. in Political Science from Santa Clara University in 2006.1

Skills and Interests

Gabillet is proficient in both English and French and is passionate about combining analytics with creative storytelling to enhance content strategies. Her writing has also been featured in notable publications like The New York Times.1 2

Overall, Annie Gabillet's expertise lies in content strategy, editorial leadership, and user experience design, making her a prominent figure in the lifestyle journalism space.