Annette Simmons

Annette Simmons is a business communications consultant, author, and expert in storytelling and group process facilitation based in Raleigh, North Carolina.1 She has been running her own consultancy, Group Process Consulting, since September 1997, where she focuses on teaching storytelling through keynotes and workshops.1

Professional Background

Simmons has extensive experience in:

• Delivering keynotes and workshops on storytelling
• Designing learning models related to storytelling and communication
• Researching the application of behavioral economics, psychology, neuroscience, and social psychology to various forms of communication1

Education and Early Career

• B.S. in Marketing/Business from LSU (1979-1983)
• M.S. in Training and Development from NC State (1992-1994)
• Worked at JWT as an Account Executive (1988-1991)
• Conducted export marketing research at Ericsson (1985-1988)1

Published Works

Annette Simmons is the author of several books on storytelling and business communication:

• "Drinking from a Different Well: How Women's Stories Change What Power Means in Action" (2021)
• "The Story Factor" (3rd edition, 2019) - named one of The 100 Best Business Books of All Time
• "Whoever Tells the Best Story Wins" (2008)
• "A Safe Place for Dangerous Truth" (1998)
• "Territorial Games: Understanding and Ending Turf Wars at Work" (1997)12

Philosophy and Approach

Simmons believes that storytelling is a powerful tool for business success and effective communication. She emphasizes that "Story is the DNA of all meaning" and that "Trust is a dance that starts when we share our stories".2 Her work focuses on teaching individuals and organizations how to use storytelling to enhance collaboration, communication, and leadership.