Annette Roijaards

Chief People Officer at CrossFit, LLC

Annette Roijaards has a profound background in digital marketing and is currently focused on developing new online concepts, products, and propositions with a customer-centric approach.

She plays a pivotal role in shaping the online strategies for informative and fundraising campaigns at the Hartstichting.

Annette is known for her strategic and analytical thinking, combined with a hands-on mindset, creativity, drive, and a sense of humor.

Her educational journey includes a Master's degree from the University Of Amsterdam, and she has pursued studies in marketing, management, and public relations at various institutions like SRM, Universidad De Alcalá, and Indiana University Of Pennsylvania.

Annette Roijaards has held key roles such as Online (Strategic) Advisor and Proposition Marketer at the Hartstichting, previously worked as a Photographer at Annette Roijaards Photography, and served as a Team Member, Photographer, and Blogger at Rottergram.

Experience

Chief People Officer at CrossFit, LLC since May 2023

Chief People Officer at Envoy, Root Inc.; VP of HR at Facebook; HR Business Partner at HP, Yahoo!; HR Business Partner - Contractor at Rambus; HR Business Partner at Deloitte & Touche; Business/HR Administrator at Los Olivos Womens Medical Group; Senior Director HR at New Channel; Controller at NoWonder, Webflow; Finance Director at Hotwired; Tax Manager at KPMG