Annette Bak Kirby MSc PCC

Annette Bak Kirby MSc PCC is an experienced executive coach and leadership development professional based in Abu Dhabi, UAE. She is the Co-Founder of Transform | Humanizing Growth and has over 18 years of global experience in change management, culture transformation, and leadership development.12

Professional Background

Annette has been developing global leaders for more than 13 years, working primarily in the Middle East and internationally. She holds a Master of Science in European Business from EDHEC Business School in France and a Bachelor of Science in Healthcare from the University College of Northern Denmark.1

Expertise and Certifications

• Executive Coach with a Professional Certified Coach (PCC) credential
• Currently pursuing the Master Coach Credential (MCC) with the International Coach Federation
• Certified to deliver Barry Oshrey's Organisation Workshop (the only person certified in the UAE)
• Experienced in coaching C-suite executives and board members12

Notable Affiliations

• Executive coach for INSEAD Business School's MBA program (ranked #1 globally)
• Affiliate of several top 10 global business schools and the Center for Creative Leadership
• Permanent member of The Majid Al Futtaim Leadership Institute
• Engaged in facilitation activities with Aberkyn McKinsey1

Approach and Values

Annette is committed to leadership development through compassionate, supportive, and open connections. She emphasizes the power of empathy in building strong relationships and driving business performance. Her work is driven by values such as integrity, authenticity, collaboration, serving others, and making a difference.1

Recent Activities

Annette is active on LinkedIn, where she shares insights on leadership and personal development. She has recently discussed leveraging personal purpose in leadership and the importance of recognizing contributions in the workplace.34