Annette Henkel

Annette Henkel is a PR consultant (PR Beraterin) working at Vaubel Medienberatung GmbH/ Annette Henkel PR Beratung in Austria.1 She describes herself as a "PR consultant, bloodhound for special PR stories, and text professional".1

Professional Experience

Annette Henkel has been working as a PR consultant at Vaubel Medienberatung GmbH/ Annette Henkel PR Beratung since September 2008, accumulating over 15 years of experience in this role.1 Her career in public relations and marketing spans more than two decades, with previous positions including:

• PR-Referentin at Pangora GmbH (September 2007 - August 2008)
• Head of Marketing and PR at mentasys GmbH (August 2003 - August 2007)
• Project Manager for Website Projects at Compositum GmbH (1999 - 2003)1

Expertise and Focus

Annette specializes in PR strategies for IT companies, e-commerce press work, and B2B public relations.3 She is particularly adept at:

• Creating PR texts
• Developing PR strategies
• Identifying relevant topics for media coverage
• Establishing long-term, confidential working relationships with the media2

Education

Annette Henkel completed her education as a Business Economist for Marketing at the Fachschule für Wirtschaft from 1997 to 2000.1

Company and Approach

At Vaubel Medienberatung GmbH, Annette and her colleagues focus on strategic PR consulting and text conception for companies in the IT, online, and e-commerce sectors.2 They pride themselves on being communication experts with a passion for digital technologies and a practical approach to PR that delivers measurable results.1