Queen's University

CMO / Consumer Marketing Leader with Proven P&L and Strategic Results

Zarbee's Naturals

Managing $350 MM P&L, $45 MM marketing budget and 10 member team on the Philips Norelco shaving and Philips Beauty businesses. Delivered 16% profit growth and 9 pts. share growth in electric shave category over 3 years.    

Launched fully integrated (TV, digital, PR, Social, CRM) youth recruit campaign to introduce Click & Style product, taking item to #2 in sku rankings and significantly increasing brand consideration.  

Launched AXE Philips Norelco grooming range in partnership with Unilever and WalMart. Initiative gained 7 share points at WalMart, recruited over 400K new users.    

Introduced 1st shaver targeted at African American men in corporation with BumpPatrol and WalMart.  

Developed strategy to enter two new beauty categories, validating via “test & learn” plans with success at Club and Amazon.

Philips

Senior Director, Marketing

Developed and led an international, cross functional team of 35+ to implement, global strategy, equity and product pipeline for the Carefree and o.b. brands (combined global sales of $1 Billion).  
•	Led team to deliver + 20% growth (+8% developed markets, +50% emerging markets) on Carefree in 4 years.
•	Established new brand “footprint” to define Carefree’s unique functional and emotional point of difference.  
•	Developed ground-breaking premium tier product to bring brand’s unique equity to life. Launch generated strongest trial of any SanPro launch in US and is growing unit share in US (+5%) and China (+7%).

Johnson & Johnson

Worldwide Group Product Director, Women's Health Franchise, through February 2012

Managed $300 MM P&L and $20 MM advertising budget across entire brand portfolio. 
•	Grew business 7% vs. prior year and exceeded budget by 6% in a flat category.  
•	Built department of 5 marketers that were considered expert on business in under 3 months. 
•	Managed “Tassimo” coffee on demand joint venture with Kraft.

Procter & Gamble

Associate Marketing Director, Braun North America

Managed $180 MM P&L, $16MM advertising budget and 4 member marketing team responsible for flagship electric shaving business and ThermoScan ear thermometer (class II medical device) franchise.   
•	Took Braun from #3 to clear #2 in electric shaving via best in class marketing & merchandising plans.
•	Grew value share 20%, with flat investment, by optimizing marketing plans via rigorous Market Mix Modeling. 
•	Turned around Braun’s ear thermometer businesses, bringing it back to profitability.

Gillette / Procter & Gamble

Marketing Manager, Braun Hair Removal and Health & Wellness

Launched ThermoScan ear thermometer business globally. Managed $135 MM global P&L, strategic plan, one direct report and cross functional team of 15+. 
•	Grew category value and Braun ThermoScan business by 30% within two years.  
•	Defined differentiating “Peace of Mind” positioning and developed new product to bring positioning to life.
•	Initiated and managed global WelchAllyn distribution partnership to health care providers.

Gillette, Braun Division

(Global) Business Manager, Personal Diagnostic Appliances

Managed $125 MM P&L. Grew start-up electric toothbrush business over 35% in two years via successful marketing plans, product launches and increasing dental professional recommendation.

Annette Domnik