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Annemieke Verhoeff
HR Expert - Leadership Coach - Rite of Passage Facilitator
Annemieke Verhoeff is the founder of Big Hearted, a consultancy based in Amsterdam that focuses on leadership coaching and mentoring for change-makers. She has been in this role since August 2017, emphasizing her commitment to fostering environments where individuals can thrive and develop alongside their organizations.2
Her background includes significant experience in human resources, where she has been an advocate for self-management and innovative organizational structures. Annemieke has actively engaged with Holacracy, a framework designed to promote decentralized management and empower employees by eliminating traditional hierarchies. She believes strongly in the importance of equality and communication within the workplace, arguing that ego-driven behaviors can undermine organizational purpose.1
In her work, Verhoeff emphasizes the need for frameworks that allow individuals to redefine their roles and responsibilities, which she views as essential for personal and professional growth. This approach aligns with her broader philosophy of nurturing talent and fostering a culture of feedback and collaboration.12
