Annelise Larson

Annelise Larson is a digital media and marketing strategist, audience development expert, and mentor who works as a coach for WebSeries Canada, focusing on applications, marketing and promotion, distribution, and sales.12 She brings a wealth of experience to this role, having started her career as an independent film producer.12

Professional Background

Annelise has received training from prestigious institutions such as the Canadian Film Centre and Banff Centre, which has contributed to her expertise in the film and digital media industry.1 Her background in independent film production has provided her with valuable insights into the creative and business aspects of the entertainment industry.

Current Role and Expertise

As a coach at WebSeries Canada, Annelise is part of the National Coaching Program, where she shares her knowledge and experience with emerging creators.13 Her areas of focus include:

• Applications: Guiding creators through the process of developing and submitting their projects
• Marketing and Promotion: Helping creators develop effective strategies to reach their target audience
• Distribution and Sales: Advising on distribution channels and sales strategies for web series

Skills and Services

Annelise has developed and implemented marketing strategies for digital and screen media products.4 She is particularly skilled in:

• Digital marketing
• Audience development
• Discoverability strategies
• Data analysis for online media

Through her company, Veria.ca, Annelise offers services that leverage her deep expertise in digital marketing and the evolving online ecosystem for stories, content, and experiences.5

Teaching and Mentorship

In addition to her coaching role at WebSeries Canada, Annelise is known for her work as a teacher and mentor in the digital media industry.2 She is passionate about empowering storytellers and creatives with the skills and knowledge they need to succeed in the digital landscape.6

Annelise Larson's LinkedIn username is annelisedlarson, where she shares insights and updates about her work in the digital media industry.23