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Anne Michaut
Associate Professor at HEC Paris (Education track)
Dr. Anne Michaut is an accomplished professional with a strong background in social sciences and marketing. She holds a Ph.D. in Social Sciences from Wageningen University, a Master's degree in Marketing and Consumer Behavior, and an agronomics engineering degree. Prior to her current role at HEC Paris, she gained valuable experience working on innovation process methods at Unilever, where her PhD research was funded. Dr. Michaut's research focuses on new product management, including adoption processes, barriers, and facilitators, with recent work concentrating on sustainable development and entrepreneurship in the luxury sector. At HEC Paris, she is actively involved in teaching various programs such as the Grande Ecole, MBA, Executive MBA, and Executive Education, covering topics like Innovation Management, Project Management, and Luxury Marketing. She serves as the Academic Director of the Advanced Management Program in Fashion and Luxury, a collaboration between HEC, IFM, and Tsinghua University, aimed at enhancing HEC's global teaching excellence in Luxury.
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