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    Anne Mercogliano

    CEO at Gretchen Rubin Media

    Anne Mercogliano is a seasoned executive leader and full-stack marketer who currently serves as the Chief Executive Officer of Gretchen Rubin Media. Her professional background is diverse and impressive:

    Professional Background

    Career Highlights::

    • Co-founded a media company with renowned happiness author Gretchen Rubin1
    • Previously worked in management consulting and marketing at a startup1
    • Graduated from the Fuqua School of Business (Duke University)1

    Current Role at Gretchen Rubin Media

    In her role as CEO, Anne is responsible for:

    • Building and scaling the media company across podcast, app, and creator platforms3
    • Developing organizational infrastructure, including setting up financial systems like QuickBooks and Gusto1
    • Leading marketing and product strategy1
    • Incorporating newsletter sponsorships and new revenue streams2

    Professional Expertise

    Key Skills::

    • Full-stack marketing
    • Product leadership
    • User and revenue growth strategy
    • Entrepreneurial approach to business development1

    Anne is known for her strategic thinking and ability to build businesses from the ground up, with a focus on creating value for audiences and finding aligned partnerships.2 Her work with Gretchen Rubin involves expanding their media presence while maintaining a strong commitment to their core mission of helping people live happier, more productive lives.

    Highlights

    How Gretchen Rubin and Failory Sell Ads in Their Newsletters
    Good Eggs, Good Break and Teaming Up with Gretchen Rubin

    Related Questions

    What inspired Anne Mercogliano to team up with Gretchen Rubin?
    How did Anne Mercogliano transition from Good Eggs to her current role?
    What are some key strategies Anne Mercogliano has implemented at Gretchen Rubin Media?
    How has Anne Mercogliano's background in management consulting influenced her current work?
    What challenges did Anne Mercogliano face when launching the media business with Gretchen Rubin?