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Anne-Laurence Picard
Sr. Director Consumer and Shopper Insights, EMEA at VF Corporation
Anne-Laurence Picard is the Senior Director of Consumer and Shopper Insights for the EMEA (Europe, Middle East, and Africa) region at VF Corporation. She has a robust background in consumer and market insights, with significant experience in various leadership roles across major consumer goods companies.
Education and Professional Background
Picard completed a Master's degree at Ecole Supérieure de Commerce de Nantes and a postgraduate course at La Sorbonne University in Paris. Additionally, she pursued further education in Business Administration in partnership with Nantes Graduate School at Universität Bayreuth.
Her career includes positions at prominent organizations such as Wrigley (a subsidiary of Mars Inc.), Perfetti Van Melle, and T-Mobile International. Before her current role at VF Corporation, she served as the Director of Consumer and Market Insights for the Asia Pacific region at Wrigley and was a Senior Consultant at Perfetti Van Melle. Her expertise encompasses branding, advertising, innovation, and sensory research, alongside skills in team leadership and strategic planning, which have contributed to driving growth and profitability in her roles.1
