Anne Ashbey

VP of Marketing at Backroads

Anne Ashbey is a nimble and visionary executive with over 20 years of experience in marketing, storytelling, and customer engagement.

Her expertise lies in strategic leadership, results-orientation, category innovation, and building scalable foundations for high-functioning teams.

She has a background in BFA in Documentary Filmmaking from New York University and Communication and Media Studies from the University of Pennsylvania.

Anne has held key positions in various organizations like Backroads, Digital Prophets Network, LLC, EMyth, Cutwater, MDsave, Inc., UL Information & Insights, ashland independent film festival, Blackstone Audio, Inc., and Oxygen Media.

Specializing in strategy, general management, business development, product launch, customer experience, marketing, branding, B2B, DTC, and B2B2C, Anne Ashbey excels at driving measurable outcomes and challenging the status quo with new ideas.

She is known for nurturing cross-functional relationships, developing talent, and leading teams to success in times of transformation.